Brand name & packaging survey

Outdoor water range brand review

We are rebranding our Alfresco Water range before it launches instore with Bunnings. The brand needs to be expandable to include a wide range of outdoor living products, while we are commencing with water related products, we will be introducing linear strip drains, outdoor sink taps, outdoor sinks, outdoor bath fillers, outdoor hooks and accessories, outdoor baths, basins and more as time goes by.

Our strategy is to provide products for the outdoors that seamlessly transition if customers choose to use them indoors as well.

Before we start

This should take around 7–10 minutes. Please answer instinctively. There are no right or wrong answers.

Your group

Optional name or email

How familiar are you with outdoor showers, bathroom products, plumbing or drainage products?

1. Plain name test

First, score the names only. Please do not think about the logos yet.

2. First impression of Outera

Now think about this name by itself: Outera

OUTERA

What does Outera make you think of? Please write your first impression. How would you pronounce it? What product category would you expect from a brand called Outera? Was anything negative, odd or confusing about the name?

3. Visual name comparison

Below are simple visual previews for the five names. Score each as a potential brand for outdoor water products and future outdoor living products.

AlfrescoWater

AlfrescoWater

Descriptive, closest to current name.

ALFRESCA

Alfresca

Soft alfresco / outdoor living cue.

OUTERA

Outera

Outdoor / outer / architectural cue.

RIVUS

Rivus

Latin-inspired, stream/water cue.

ALMARA

Almara

European/coastal luxury cue.

4. Outera visual identity and packaging

Now review Outera with logos, AW1030 packaging, wedgewire strip drain packaging and shelf context.

Outera — O symbol / high-impact retail direction

Outera — architectural charcoal / aqua direction

AW1030 rail shower packaging

1200mm wedgewire strip drain packaging

5. Other visual directions

Compare Outera against alternative directions. These are not all equally developed, but they help test name and brand feel.

AlfrescoWater

Alfresca

Rivus

ALMARA

Almara

Shown as name/wordmark only for early screening.

Which visual/name direction feels strongest overall? Why?

6. Shelf recall test

Click the button. The shelf image will appear for 5 seconds, then disappear. After it disappears, answer from memory.

Please do not scroll while the image is showing.

What brand names do you remember seeing? What products do you remember seeing? What stood out visually? Would you notice or pick up Outera on this shelf?

7. Specific concern test

Some people have suggested the name Outera could be read as “out of era”, meaning outdated or not current.

Did that occur to you before it was mentioned here? Now that it has been mentioned, does it reduce your opinion of the name? Would this concern stop you buying the product if the product and packaging looked good and met the specifications? Any comments on this concern?

8. Final ranking

Please rank your final preference. Use each name once.

Which name should we choose? Why is this your final choice?

Submit

Thank you. Click submit to send your response.

Your response will be emailed to athol@rainware.com.au.